What is SEO?
SEO (Search Engine Optimization) is the active process of optimizing a website by improving internal and external aspects in order to increase the traffic the site receives from search engines. Some companies that offer SEO have a highly specialized focus, while others take a more broad and general approach.
Sometimes a site is in need of complex restructuring to really increase traffic. Other times just implementing a few techniques and refining content does the trick well enough to drive more traffic to the site.
We offer SEO packages that range from simple site analysis and tweaking, to full scale Google Pay-per-click campaigns with monthly reports; and anywhere in between.
Why do you need SEO?
Whether your site provides content, services, products, or information, search engines are the primary method of navigation for almost all Internet users. The online environment is becoming increasingly competitive, and those companies who perform SEO will have an advantage in visitors and customers.
Search engine technology is constantly improving. However, there is and will always be a limit to how search engines can operate. Understanding these limitations and guidelines is paramount. The right moves can exponentially increase your web traffic, the wrong moves can hide or bury your site deep in the search results where visibility is minimal.
At VPSG we stay on top of technology trends and industry news to make sure we are providing our clients with the best tools necessary to accelerate their businesses. We are always looking to make sure we are best practice oriented, in all of our work.
Some basic areas of focus in our SEO practice include (but are not limited to):
- Keyword and term research
- Proper header tag and content placement
- SEO friendly URL structuring
- Internal and external linking
- Advanced sitemap generation
- Traffic analysis & statistic reporting
- Pay-per-click campaign management
- Social networking and bookmarking
Bottom Line: Write engaging, meaningful content on a technically well optimized platform and get good links and social engagement. That’s what builds great rankings.